Sunday, September 12, 2010

Fourth 'Resident Evil' is first at the box office

The video game adaptation raked in $27.7 million
, according to studio estimates.
The debut was $2 million more than some analysts projected
and was the latest movie to cash in on 3-D technology.
The debut was the first time that Screen Gems, the small Sony-owned studio,
 held the top two positions at the box office.
The studio also released the heist thriller Takers, which was second with $6.1 million.
"That's an amazing one-two punch," says Rory Bruer, head of distribution for Sony Pictures.
 He praised Afterlifefor its use of 3-D
 which has been a component in the two highest-grossing films of the year,
Toy Story 3 ($409.9 million) and Alice in Wonderland ($334.2 million).
The filmmakers "set it up and knocked it out of the park," Bruer says.
Still, analysts wonder about the long-term 3-D effect as more films implement the technology
— and surcharges.
"It will be interesting to see in the long run whether 3-D is enough to make a hit,
" says Paul Dergarabedian of Hollywood.com.
"We've had some hits but also some misses.
 Not all of them have lived up to the hype."
That wasn't a problem for Afterlife, which enjoyed its best de
but since the zombie-battling franchise began in 2002.
 Films like ResidentEvil usually are critic-proof, and the film was not offered to critics for review.
Afterlife is the latest long-running franchise to find success late in life. Last year
, the horror film The Final Destination enjoyed its best opening in its fourth installment, also in 3-D
. That film went on to earn $66 million.
George Clooney's The American was third with $5.9 million, followed by Machete with $4.2 million.
 Going the Distance was No. 5 with $3.8 million.
Final figures are due today.

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